5 quick hacks to boost your organic reach
So, some of you may be asking what is organic reach… Put simply by Facebook “Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.” So how do we get a larger audience to see our posts for free?
Everybody wants a shortcut to success. Unfortunately, there’s no such thing. Well, okay, maybe there is in some isolated cases, but there’s certainly no rulebook where if you do X you will be guaranteed Y. There are, however, some tried and true practices that will advance your reach and engagement on social media. Some you’ve never heard, and some you’ve heard a million times but that you’re still not putting to use.
Below are 5 engagement hacks that do work, but only if you go beyond reading about them and actually get in the game. And remember the shortcut rule (there aren’t any). None of these is a one-and-done situation. They require a consistent change in your social media habits over time. Give it the time, you’ll get the results.
1. Be Uncontroversially Controversial
Go read 100 posts about being controversial in your posts, and you’ll likely find that 50 say do it and 50 say avoid it like the plague. I offer you a middle ground. Controversy sells, but taking a firm stand one way or the other can cost you followers and business. If you decide to take a stand on a controversial issue, make sure that you are criticizing ideas and not people. Otherwise, try the following.
Reference the controversy. In other words, use the controversial story to tie an idea to something else, maybe your product or service (if applicable). Instead of stating a strong opinion, ask people what their opinion is on the matter. You don’t have to avoid controversial issues to stay fairly neutral about them online.
2. Use The Side Door
Connect with influencers, that’s what every guru says to do. They neglect to mention that real influencers get hundreds and thousands of requests to connect, support, share, or otherwise promote something. Get at the back of the line and wait. Or…
Consider this: influencers are influential because of their followers. They’re the ones who read and share everything from the influencer, and the influencer is usually highly engaged with their followers. So maybe, just maybe, the influencer’s followers are who you should be targeting. If they pick up on you, the influencer likely will. Don’t barge through the front door and demand to speak to the person in charge. Come in through the side door, mingle around, and let your new acquaintances introduce you.
3. Try the “No Promotions” Test
80/20. 80% conversational posts, 20% promotional. If you find yourself squeezing self-promotion into almost every post, try this test. Take one month, or two or three, and swear off self-promotion altogether on social media. Make every post as interesting as possible, and still keep most relevant to your industry, but nothing about your business. See if your engagement increases. When you start back with promotional posts, stick to the 80/20 rule.
4. Feed Short Attention Spans
You’re not using enough images. I don’t care how many you use now, it’s not enough. Images are king because people have incredibly short attention spans these days. The other advantage to lots of great images is that cross-posting to Instagram, Tumblr, or Pinterest becomes simplicity itself.
5. Engage to be Engaged
This dead horse has been beaten incessantly, but truth is truth. The most popular companies on social media, with the most loyal followers, are the companies that respond to comments regularly and engage with their audience. There’s nothing social about an advertisement. It takes a two-way conversation to be social.