5 Social Media Tips for Health Coaches, Health Professionals and Personal Trainers
As a health and wellness coach and/or personal trainer, you’re dealing with a double-edged sword in business. One hand, there is no shortage of potential clients. Obesity is still a major problem in most developed countries, and modern technologies and conveniences continue to create a more sedentary lifestyle for many. Fortunately, a majority of these people still want to get and stay healthy.
On the other hand, the wellness and fitness industry is still going through a big boom. There are so many people offering their services, selling a particular message or regimen and then there is the odd shifty person blended into the mix. That means that there is more competition than ever and how do people find you and know if you’re the right health coach for them? One way you can gain an edge is by utilising social media to its fullest extent, but only if you do it effectively.
To help you make the most of your social media marketing efforts, here are five tips that a health coach can use to gain followers and clients.
1. Be a Person as well as a Brand
You’re not a multinational corporation, so don’t hide behind a brand name and logo. That’s not to say you shouldn’t have these, just that you have to keep a personal touch to your marketing that lets people know that you are a real live person. They’re looking to overcome challenges, and they want to be able to relate to a human being who has overcome their own challenges. That lets them know that you might be able to help them with theirs.
Practically speaking, make sure that your Facebook page – and any other channels you use – has your own picture front and centre. It can be just the profile picture, with the cover photo displaying a brand logo if you like. Just make sure they can see your smiling face.
2. Tell Your Story
Many fitness professionals got started in the business because they overcame health challenges in their own lives. If this applies to you, let people know it. No one wants to take advice or guidance from someone who isn’t able to prove results themselves. That’s why people scoff at network marketers so much. They preach becoming wealthy while they’ve never actually made much money themselves.
Don’t be afraid to show people your before and after pictures, or just tell them about where you used to be and where you are now. Emotional stories go even further in gaining trust. Example: “After diabetes claimed my mother’s life, I swore that not only would I keep myself in shape and healthy but that I would do everything I could to make sure that others didn’t suffer or die needlessly just because they didn’t understand how to live a healthy life.”
3. Do Free Stuff
It should go without saying that if you are touting yourself as a health and wellness professional, your posts should be chocked full of great information on the subject. Healthy recipes, quick and easy workouts, and all kinds of health tips are what people expect to see from you. But you need to go farther than that.
Host free fitness bootcamps for children to fight obesity. Deliver a healthy lunch for free to a small business where you can educate them on wellness and fitness practices. Offer free workout sessions at a public park on the weekend and invite people to come. These types of hands-on workshops and events can gain you enough new clients to far exceed any personal expenses you may incur in hosting them.
4. Celebrate Achievements
Obviously always ask before you post, but whenever possible you should celebrate new milestones that your clients reach. Pictures go farther than text alone, but let others know that the people who have hired you are getting results for their money. Weight loss is the most obvious and common result – before and after pictures are great – but maybe someone just finished their first marathon because of your training. Be sure to keep up with your clients activity so you can try to be there to cheer them on and celebrate with them. If you can’t, at least let them and the rest of the world know that you recognize their achievements.
5. Focus in the Right Places
Although it doesn’t need to be the sole focus of your business, develop specific niche programs periodically to target certain people. Getting your body ready for the beach in the spring is a no-brainer, but others I’ve seen involve “bridal slim down challenges”, Baby bounce back summer countdowns”, and other similarly targeted programs. There will be a significant number of people who relate more to these specific ideas than they would simply “losing weight”.
You should also make sure that you focus your social activity in the right places. Twitter and LinkedIn are fine, but the most fertile ground socially for a wellness coach will be on Facebook and Pinterest. If you need ideas for Pinterest boards, check out this article that lists 17 boards for your health and wellness business.