Every Athlete Needs a Digital Strategy Specialist
If you are thinking to yourself “why would an athlete need a digital strategy”, then you are asking the wrong question. It’s possible that you don’t have a full grasp of what social media is, and that’s okay because you are not the only one. While the beginnings of social media were certainly somewhat restricted to families and old friends catching up with each other, an evolution has occurred online that many are just starting to understand.
Social Media, Your Press Channel
Today social media is the internet. It is the hub around which everything else rotates, the tree trunk where all branches eventually connect. People may get their news ultimately from the Associated Press or Fox News, but that information is being delivered more and more through social media channels rather than television or even directly from websites. The same is true for brands and celebrities. Twitter followers often know the breaking news about their favourite people long before television networks can get a story together to broadcast.
The other half of that coin is that social media has also become a cornerstone of the marketing world. While the move from traditional marketing to social media isn’t and hasn’t been an overnight change, the trend is still steady, growing, and inevitable. If you are an athlete, who does your marketing? Your agent, of course. You want to have the widest reach and most exposure that you can get, and it’s your agent’s job to make that happen by networking and doing all he background work necessary to get your name out there.
The next thing you need to ask yourself is whether or not your agent is a social media expert, and chances are fairly slim that the answer to that question is “yes”. That leaves a dilemma. It is absolutely necessary that you get your digital presence in gear and maintain an online reputation that will attract and keep fans and followers, but you don’t have the time to manage a full online life and a real life as well, and your agent is not equipped to handle the task either. What to do, then?
Hire an Expert
The solution is to hire a digital strategy specialist, someone who is experienced and proven in the social media world and in online reputation management. It’s a viral world out there, where in some cases a post on Facebook or Twitter can literally make or break someone. With that much power available, don’t you want someone handling it for you that not only knows what they are doing but is an expert? You don’t take your car to the bank for repairs and you don’t go to your mechanic for a loan. Don’t leave your digital strategy to chance by putting it in the hands of someone without experience.
For a good example of and athlete working hard on social media or setting up your online presence, take a look at the website for Mark Brewer, a New Zealand judo champion who is ranked internationally in the sport. Mark’s strategy is picture-perfect for his niche. Talking to Mark it is good to see that he is focused on content, there is nothing more true than the expression “content is king” in social media. His site includes a blog which provides not only information about his sport but also interesting articles on topics such as injuries, travel, attitude, and even sports action photography. Every post ties back into his niche without being narrow and boring. He also highlights his presence on Facebook, Twitter, Google+, and Instagram, asks people to follow him there, and includes share links for his blog posts. His social media feeds also highlight interesting topics outside of judo, but he is able to tie them back into the sport marvellously. When someone can link to a story about the Prime Minister of Australia verbally confronting Vladimir Putin and tie it into judo, they’ve got a good handle on social media. I would also like to thank mark for taking the time to talk to me about his social approach and for providing me the images in this article and good luck with the sponsorship search and getting to Brazil in 2016.