Your Facebook Gets a Cleaner Look
There are only two constants in the world, to paraphrase an old saying. One is “change,” and second is specifically the fact that Facebook is going to change something every other week, or so it seems. The newest change comes to the layout and look of pages, and unlike the many controversial or unwanted changes they’ve made in the past, this one is a winner.
The first thing you’ll notice is that your profile picture and cover image don’t compete anymore. The profile picture has been moved to the top left and sits all by itself above your name and description outside of the cover picture frame, which is great. Now your cover image can actually be an image, without any text or other garbled mess making it confusing. The navigation area underneath your profile picture is also cleaner.
Another big win for this change is the call to action button, under the right side of the cover image. You can edit the button to do whatever is most appropriate for your fans – watch videos, sign up, shop now, book now, call now, send a message, learn more. Or whatever suits you.
And all those ads on the right side competing with your page for attention? They’re gone. Facebook doesn’t actually derive a lot of revenue from their desktop ads anyway, so it’s nice that they’ve noticed this and taken them off your page. Now when your fans come to your page, you’ll have their undivided attention.
Another new addition is the ability for you to like a Page as a Page rather than as an individual. This allows you to comment on the Page under your own Page name or brand name rather than only as an individual, which can help you build your own fan base and encourages more interaction between brands. Unfortunately, this doesn’t always work when you’re trying to comment from a mobile device, which is frustrating.
All the admin information, such as number of likes, post reach, and so on, has moved from the left side of the page to the right. This seems like a good time to point out that if you haven’t set up your messaging response rate and response time settings, you should do so now. This is something that Facebook is looking at for rating businesses, and many consumers are also already taking this into consideration as to whether they consider a business reliable and responsive to their customers or not. Get that rate as close to 100% as possible and keep your response times down to less than half an hour if at all possible.
If you don’t have the time or resources necessary to manage your responses that well, perhaps it’s time to look into having an agency manage your social accounts. It just so happens that we do just that, and we’d be more than happy to talk to you about how we can help.