Facebook Simplifies Your Call to Action
Most of us who use Facebook as a business tool have a pretty rocky love/hate relationship with the site. Their rules are constantly changing, and over the past couple of years it seems that many of the changes end up making things harder on us as agencies and businesses.
Case in Point
2015 brought a brand new change that raised the ire of online marketers and SMBs across the web, basically a requirement to purchase their advertising if you want any hope of actually showing up in timelines. Using a regular old post as an advert is a waste of time now, as their algorithm promises to hide it where it will never be seen.
I recently told you about this change and why it’s very simply a part of doing business in the internet economy. The smart folks don’t spend their time moaning and whining about how they want things to be. Instead they make the most of things the way they are in the real world. Facebook has to make money so that you can also use it to make money.
If you’re still wasting time being upset over the fact that you need to up your social media budget, I’ve got some news for you that might raise your spirits some, even if only slightly.
Facebook’s newest innovation actually works in your favour as a business, imagine that! Last month they began rolling out “Call to Action Buttons” for business pages in the US, and soon they will be available in other parts of the globe as well. Hopefully they’ll also be included in the mobile view of the site by then, since right now they don’t show up on mobile even for those who already have access.
The button is located to the left of the “Like” button in the right corner of your cover image. Since this is a new thing, you’ll probably want to put some text or an arrow pointing to the button in your image once you are ready to use it. Otherwise, don’t count on fans seeing right away. They don’t keep up with these things like we do.
There are seven options for the button: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. Sign Up should probably be your default, since that should be tied to creating your email list. Speakers, consultants, and similar positions can make good use of the Book Now button. Use App and Play Game are pretty self-explanatory, and Contact Us is a great option for anyone – especially if your primary business isn’t online.
Watch Video is a good way to expose people to an explainer video for your product or service, and Shop Now will likely become one of the most used options, since it’s a perfect gateway to your product catalogue, selling website, or a landing or squeeze page.
Say Thank You
To me this is no small change, and it’s a positive one at that. If you use Facebook as a business platform, join me in telling Zuckerberg and company “Thank You!”. The beat thank you, of course, is using the tool to it’s maximum. That drives more business for you, which is also good for Facebook.
These changes are difficult to keep up with, and knowing how they affect you as a business and how to use them well takes time and effort. That’s why you should hire a social media agency to handle your social media marketing if at all possible. If you have a full time position in your business that does this, good for you. If not, you’re probably losing more money than you’re saving by trying to handle it yourself. Contact us and see if we can help.