Going Mobile – You Were Warned
Have you checked your website analytics in the past couple of weeks? Did your traffic drop off the radar? Have you been wondering if some mysterious virus has been silently killing off your global visitors? It hasn’t. And if your traffic has taken a plunge in numbers, it’s your own fault.
Google announced some time ago that they would be making some big changes to mobile search on April 21, and they did exactly what they said they would. If you are unaware of what happened, the big G decided that going forward mobile search results will favour sites with responsive designs – in plain language, sites that are easily readable on a smartphone.
Around 60% of online traffic now comes from mobile devices, and that number is growing steadily. So it only makes sense that when people search from their phones, they want to find sites that they can read on their phones. And despite the fact that some of us have been prodding you to adapt your sites for mobile for several years, many of you didn’t.
In fact, as of a few weeks before the change almost half of Fortune 500 company websites weren’t mobile friendly, and neither were just under a third of internet retailers. So you’re not exactly the lone wolf oddball out there. But it was predicted that many sites could lose as much as one third of their traffic, so you definitely want to rectify the situation quickly.
Small Business will Bear the Burden
Just to be clear, the biggest sites aren’t sweating this much. First of all, they’ll change if they haven’t already. It isn’t expensive nor time consuming to do. But even if they didn’t, they wouldn’t be hurt much. People aren’t going to stop reading Forbes’ website because it didn’t come first in the search results.
Who will be hurt? The coffee shop on the corner, and the local TV repair shop. It’s mobile search that’s affected, which implies people searching for things on the go. What kinds of searches do most people do on the go? Finding the nearest coffee shop or repair shop to where they are. If your local business’ website isn’t optimised for mobile, someone might get two pages of results before your business shows up, even if they’re standing right around the corner from it.
The world’s been going mobile for some years now, and that push has doubled over the past year. It’s time to get caught up with the times. The desktop is months away from being the wired landline phone – a relic of history. Like I always say, if you aren’t mobile then you aren’t going anywhere. I know it’s hard to keep up with the constantly changing digital landscape, but it’s necessary for business. If you need any help with your business’ social media strategy, contact us to find out what we can do for you.