Are You Man Enough for Pinterest? I have to admit something. I joined Pinterest quite some time ago, but for a long time it was simply so I could keep up with changes and trends in social media. In other words, it was part of my job. Today, that’s no longer the case. Pinterest now […]
Every Athlete Needs a Digital Strategy Specialist If you are thinking to yourself “why would an athlete need a digital strategy”, then you are asking the wrong question. It’s possible that you don’t have a full grasp of what social media is, and that’s okay because you are not the only one. While the […]
Good Content or Bust If you’ve been relying on shortcuts to get followers on social media, the time has come to man up and do things the right way. Of course you should have been doing this all along, but I know how tempting it can be to look for quick and dirty ways […]
Your Holiday Facebook Ads Should Have Started Yesterday! Don’t be surprised if you start to see a “buy” button on Facebook in the coming weeks. That’s not a prediction, but it is an educated guess. The social giant has been testing the buy button since mid-summer, and with recent research pointing to a big holiday […]
Increase Your Fan Portfolio I think it’s fair to say that the key to going viral or amassing a large following on social media is having a large and growing base of fans that will readily share your content with others. The question is, how do you make that happen? As with most conundrums of […]
Turn that frown upside down There’s always a downside to everything. The trade-off you make for more exposure as a business using social media is the increasing chance of negative feedback and complaints. You’re going to get bad reviews, and complaint posts on your pages, and even the occasional endless ranter/hater […]
How to Win Influencers and Gain Friends Dale Carnegie’s famous contribution to the science of influence, “How to Win Friends and Influence People”, should be read by every human who intends to interact with any other human. That likely includes you. In our post-modern, technologically advanced and digitally driven society however, the ability to seek […]
Your Invisible Audience How many people see your posts and tweets on social media? You may think you know, but the truth is that the number is larger than what you think, at least according to research done by Stanford University, conducted jointly with Facebook. In fact, they found that on average the audience that […]
Pinterest Power Lately there’s been a lot more mention of Pinterest power when it comes to social media marketing, including from myself. This isn’t the result of some marketing push by the new kid on the block, but rather of some fairly impressive if not startling data that’s been collected. If you’ve missed the stories, […]
Need Fresh Facebook Content? See What the Big Boys Post If you think that Grumpy Cat pictures are going to get you the most likes and shares, think again. The good people over at Newswhip have just published their rankings for the most popular Facebook pages for June 2014, and there is a blatantly obvious […]
3 Properties of Viral Headlines You’re keeping your blog filled with content. You’re sharing it across multiple social media channels. When you check your analytics, however, it’s like looking at binary code (that’s all 1’s and 0’s in case you missed it). At this point you’re asking friends and family to like and share as […]
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Is Anyone Seeing Your Facebook Posts? Have you given up on Facebook marketing because it seems that no one is seeing your posts in their news feed? You aren’t alone, and it may not be your fault, but there are things you can do to overcome this issue. Facebook’s ‘organic reach’ has shrunk fairly steadily […]
The third Leg of Social Media : Monitoring For a stool to remain standing, it has to have at minimum three legs. Otherwise it will fall over, and what good is a stool lying flat on the ground? That’s right, no good at all. Social media marketing can be considered a ‘stool’ in that without all […]
The Importance of Social Spam Removal You’ve worked hard to get the Facebook page for your business looking awesome, your website streamlined, and your Twitter follower count into the stratosphere. Will you let it all fall apart because of lack of maintenance? Imagine building a home. With the right crew and good weather, you might […]
I’ve been getting a few extra clients onboard from the automotive industry recently, so I have written a few social media tips for car dealers. If you’ve been sitting on the sidelines thinking over social media as a marketing tool for your automotive dealership, I’ve got good news and bad news. The bad news is […]
Who Uses Google Plus? I’m a realist, so I understand that in the world of social networks Google+ has long been considered a second-rate Facebook occupied mostly by Google employees and super tech-geeks. Fortunately, I also stay on top of these kinds of things since it’s the nature of my job, and because of that […]
5 Tips for Dealing with Disgruntled Customers Online It’s happened to most companies that are online, that day you open your Facebook page or blog and see a comment ripping your business to shreds over some issue. How do you respond? Should you respond? Those questions and more are answered below, and I recommend that […]
Hopefully no one who is reading this is unaware of the necessity of optimising their website for SEO purposes, but how many of you have thought of optimising your Facebook page or done the same for your other social accounts. Specifically, I’m referring to your business’ Facebook Page. If you haven’t thought about optimizing it, it’s […]
One of the interesting things about social media is the way that different businesses approach it. Some companies or industries slide right in as if the medium were made just for them, while others sometimes struggle to establish a valid presence. There are enough various social platforms out there today that any business should be […]
Responding to complaints: positive problem solving or social media landslide? Your customers have much more power over your success than either you or they realise, but the few that do have that realisation can bring you down a notch pretty quickly if they want to. Unfortunately, most businesses don’t yet understand this consumer power that […]
You Need to Grow Your Social Base Now The Facebook IPO, Twitter’s stellar IPO a week ago, and Zuckerberg’s collaboration with Cisco all spell one thing, in big bold letters. The business side of social media is ramping up quickly, and I don’t mean for the big internet companies. I mean for yours. Follow the […]
Tips on Social Media and Recruiting Talent…. It’s a good probability that you as a hiring business already check up on applicants’ social media accounts to get a better picture of who they really are, but if not you need to get on the ball. These days at least 75% of hiring managers follow this […]
The popularity of images on the web is pretty incredible, and that trend has logically spilled over into the area of video as well, giving your social presence life with video. It’s no secret that YouTube is the most widely used video platform on the web. It’s less known that it is the second most […]
The travel industry and social media go hand-in-hand, which is why so many review sites like TripAdvisor have become so popular. People love to give their two cents to the conversation, and they love to tell others about the great or lousy experience they had on vacation. However, for hotels in particular the social media […]
The internet is a fascinating thing. First it took individuals from all over the globe and brought them together in an online meeting place, creating the most ubiquitous service for global communication in history. Now that most people are connected and the web has become such an integral and everyday part of our lives, the […]
Facebook Pages are a great way to promote your business and attract new customers, but there is another Facebook feature that is highly underused, yet also extremely effective for other business purposes: Groups. Unlike a Facebook Page, a group is a smaller and tighter-knit gathering of like-minded people which can be used in a variety […]
Google’s updating their algorithms a little more quickly these days, and that’s a good thing for the most part. However, if you aren’t staying on top of your social media strategy regularly, it could be really bad news for you as a business. Here’s why. The First Step is Admitting You Have a Problem I […]
Remember the 80/20 rule for social media promotion? If you are unaware of it or need a refresher, it states that only 20% of your social posts should be self-promotional, otherwise you are boring your viewers/fans and are actually decreasing the chances of getting business from them. Apparently there are some businesses that missed the […]
Social media isn’t about getting as many fans and likes as you possibly can. If it was as easy as depositing your fans into your bank account then we would all be very rich very quickly. If your social media strategy is about sales, then the trick is to translate ‘likes’ into sales. If you […]
As a business in the modern age, maintaining a Facebook Page isn’t an option unless you want to become irrelevant quickly. To prove the point before moving on, consider the Millennial age group (20s to early 30s), which now outnumbers the Baby Boomer generation, and their habits when it comes to eating at restaurants. According […]
Social Media isn’t a pastime or hobby if you are a business owner. You can’t afford the luxury of sticking your head in the sand and ignoring the changes that are going on in the world if you want to stay in business, because your customers aren’t. Traditional marketing is fast becoming a thing […]
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The topic of how to hire or create a loyal staff is beyond the scope of this article, but the question of measuring your employees’ loyalty can be put to a fairly simple test without any overtly uncomfortable confrontation. Simply put, are they fans of your Facebook page? Do they post on your company’s Facebook […]