It’s a good probability that you as a hiring business already check up on applicants’ social media accounts to get a better picture of who they really are, but if not you need to get on the ball. These days at least 75% of hiring managers follow this common-sense practice, and it has proven to be highly effective in filtering candidates.
Even further, 92% of companies are now recruiting through platforms like LinkedIn, Facebook, and Twitter, and the numbers for things like quality of candidates, successful hires, and employee referrals are all up significantly because of it.
Don’t Get Passive
One significant caveat to the social media recruiting model is that it’s not that effective for passive talent. If you’re trying to steal an in-demand talent from another company, placing your job posting on LinkedIn is not likely to draw their attention. When you are seeking out prime talent that isn’t actively looking for new employment, you will still need to use traditional recruiting techniques in addition to your social media efforts.
On the other hand, hooking up with active seekers is becoming as easy as simply placing a targeted ad. That may be a little oversimplified, but the results say it’s not far off. Almost one-third of job seekers today are using social media as their primary tool for finding a job. 20% of companies say it takes less time to hire someone through social media (psssst…time equals money), and 42% say that the quality of the candidate they are getting through social media has gone up.
Just as it has been for several years, LinkedIn remains the number one spot for online recruiting, which only makes sense. The vast majority of LinkedIn users are there for professional reasons. There are still some who use it as a marketing and spam platform exclusively, and others who don’t seem to be too sure why they are there at all, but most are networking somehow.
93% of companies that use social media for recruiting (which is almost all of them – 92%, remember?) use LinkedIn. Facebook and Twitter don’t get left out though, with 66% using the former and 54% using the latter. Those are still significant numbers. The companies on LinkedIn aren’t simply posting jobs either. Over 90% are searching for and contacting candidates, keeping tabs on candidates, and vetting them before getting to the interview stage.
There is more talent out there looking for something new right now than perhaps in any time in history, and the tools for finding them are definitely the best in history, so why aren’t you using them?