The popularity of images on the web is pretty incredible, and that trend has logically spilled over into the area of video as well, giving your social presence life with video. It’s no secret that YouTube is the most widely used video platform on the web. It’s less known that it is the second most used search engine on the web. For businesses that’s pretty important.
You should be using YouTube to spread your company’s message for the rankings if nothing else, driving them back to your website or blog. YouTube isn’t only kid on the block anymore though, so if you are serious about using video to promote your business, there are other channels to consider as well.
Vine and Instagram both have short video capabilities that are wildly popular, and businesses like Lowe’s and others are already having great success with them. Vine creates video loops with sound up to six seconds long which can be shared on their own network, Twitter, or Facebook. Companies have already shown what can be done in six seconds.
Instagram takes the Vine experience and adds another 9 seconds to their service for 15 second videos. You can do a lot in 15 seconds, trust me. These short video clips can be used for promoting a longer video, a blog post, or for quick tips. Bartenders have used them to share recipes with customers. The possibilities for promotion through video are limited only to your imagination.
Live and Almost in Person
Another great use of video in the social media world is Google+ Hangouts. These live video feeds can be used to directly connect with customers or potential customers. Some perfect examples of this would be live customer service sessions or interviews with experts in the field.
G+ hangouts are made for lead generation through these sessions. They also work great with contests, giveaways, and free product demonstrations. It’s better and easier to sell face-to-face, and video gets you that much closer to an in-person interaction. You can record these Hangouts and post them to your YouTube channel to be shared as well. That way those who couldn’t make the Hangout can still benefit from the information.
The social media world is becoming more demanding on businesses as commerce continually moves more online. Twitter and Facebook are only the foundation of a complete social strategy, and things like infographics and videos are now necessary to stay competitive. Considering a social media manager to ease that burden is a wise business investment at this point.