Social Media isn’t a pastime or hobby if you are a business owner. You can’t afford the luxury of sticking your head in the sand and ignoring the changes that are going on in the world if you want to stay in business, because your customers aren’t. Traditional marketing is fast becoming a thing of the past, and it is being replaced online through computers and smartphones. This trend is only going to speed up in the future, so you need to get your business ready now. You need a social media manager.
Part-time Won’t Cut It
Since the job of using social media to promote your business, market your products and services, and interact with customers is so vital, it’s important that you don’t make the mistake that many business owners make of simply assigning these duties to someone in your organization who already has a position and responsibilities.
You wouldn’t want you janitor to handle your accounting, and you shouldn’t assign your HR department or sales manager to take care of your marketing. The point being that you need someone to handle your social media full time. Bringing someone on in-house in a newly created position is certainly an option, but just as you vet your sales manager for experience, you need to do the same for your social media manager. This can be a difficult task due to the sometimes nebulous description, but there are professionals available.
Outsourcing is a Great Option
Outsourcing work is increasingly popular with business owners for several reasons. There is no need to train new hires, benefits that in-house employees demand aren’t an issue, and payroll and taxes don’t become more difficult. This is an even better option when you are seeking expertise that is difficult to find locally. Thankfully, when it comes to social media management there are professionals who have been honing their skills for years while the need for their services has been growing at an astounding rate.
Just because an employee of yours has had a Facebook or Twitter account for several years doesn’t mean that they understand social media management in a professional sense. The skills required to succeed in this area are a mix of customer service, marketing, sales, and communications. They understand things like SEO and optimising your online strategy, skills which are unique to the online tech-savvy community that go well beyond simply posting interesting pictures and text.
The Bottom Line
Most importantly, social media professionals know how to measure your ROI online. You are a business after all, and everything you do should have a measurable return on what you invest. Social media can quite literally make or break your bottom line as the world moves more quickly to a global and online economy. Ignoring this trend is an almost guaranteed way to go out of business in the coming years.
What was dismissed as a fad a few short years ago is now heralded as a necessity by prestigious organisations everywhere. It wasn’t that long ago that people were asking why on Earth they would need to get email on their mobile phone, but those companies who missed that multi-billion dollar boat are now kicking themselves – if they managed to survive.