Voice Search SEO: Optimise Website for the Future of Search

  • Curtis Harrison
  • 30 Oct 2023
voice search

Learn about the growing importance of voice search, the key differences between voice and text-based search, and effective strategies from Real Social.

As technology continues to advance and reshape our daily lives, the role of voice search in digital marketing cannot be overlooked. With an increasing number of users embracing voice assistants like Amazon Alexa, Google Assistant, and Apple's Siri, there is a growing need for businesses to adapt their search engine optimisation (SEO) strategies to stay competitive in the rapidly changing digital landscape.

Voice search is expected to become an integral part of search behaviour, compelling businesses to reevaluate their online presence and make necessary adjustments to stay visible and relevant in the future of search.

In this comprehensive blog post, we will explore the growing importance of voice search, the key differences between voice search and traditional text-based search, and actionable strategies for optimising your website to cater to the evolving search behaviour of users. Drawing from Real Social's experience and expertise in web design, digital strategy, and SEO, this post aims to empower businesses with the insights and tools needed to embrace voice search and stay ahead in the ever-changing online environment.

The Growing Importance of Voice Search

Voice search has been gaining momentum over the past few years, driven by the increasing adoption and usage of voice assistants and AI-powered devices like Amazon Echo, Google Home, and Apple's HomePod. According to a recent study, more than half of online searches are set to be conducted through voice queries by 2022, reflecting a seismic shift in how users access information and interact with brands. The growing importance of voice search can be attributed to several factors:

- Convenience: Voice search offers hands-free, quick, and efficient access to information, making it a convenient alternative to traditional text-based searches.

- Improved technology: Advancements in artificial intelligence (AI), natural language processing (NLP), and voice recognition have led to more accurate and sophisticated voice assistants, increasing user adoption and reliance.

- Rise of mobile devices: With the growing mobile market, voice search is becoming a popular choice for users to access information on the go.

As voice search becomes increasingly prevalent, businesses must adapt their SEO strategies to maintain visibility, reach new customers, and drive online success.

Voice Search vs. Traditional Text-Based Search: The Key Differences

Understanding the key differences between voice search and traditional text-based search is crucial for businesses in adapting their SEO strategies for the future. Here are some key differences to consider:

  1. Search Queries: Voice search queries tend to be longer, more conversational, and question-based, while users opt for shorter phrases or keywords in text-based searches.
  2. User Intent: Voice search users typically seek quick, specific answers, while text-based search users may be open to exploring more options and browsing through multiple pages.
  3. Local Searches: Voice search includes a higher percentage of local-based queries, such as "near me" searches, compared to traditional text-based search.
  4. Search Results: Voice assistants display or read out a single, definitive answer, most commonly from a featured snippet, compared to the list of results generated in text-based searches.

Bearing these differences in mind, businesses can develop targeted voice search optimisation strategies to stay ahead in the rapidly evolving search landscape.

Strategies for Optimising Your Website for Voice Search

To cater to the changing search behaviour and take advantage of the growing voice search trend, businesses need to adopt effective strategies for voice search optimisation. Here are some proven strategies to get started:

Focus on Long-Tail Keywords and Conversational Phrases

Since voice search queries are often longer and more conversational, optimise your website content for long-tail keywords and question-based phrases. Create FAQs and incorporate natural-sounding language into your content to address common voice search queries and improve your chances of appearing in voice search results.

Optimise Content for Featured Snippets and Answer Boxes

Voice assistants frequently pull answers from featured snippets and answer boxes found at the top of Google search results. Focus on creating concise, informative, and relevant content that directly answers users' common questions. Format your content with headings, bullet points, and number lists to improve its readability and increase the likelihood of being featured in a snippet.

Enhance Local SEO for Voice-Based "Near Me" Searches

Local SEO is crucial for voice search optimisation, as users often utilise voice search for local-based queries. Ensure your website includes essential local information, such as your business address, phone number, opening hours, and directions. Leverage local keywords in your content and meta tags and claim or optimise your Google My Business listing to enhance your local search visibility.

Improve Website's Loading Speed and Mobile-Friendliness

Fast-loading, mobile-friendly websites are essential for successful voice search optimisation. As mobile users heavily rely on voice search, ensure your website utilises responsive design, has quick loading times, and provides a seamless mobile experience. Implement best practices for speed optimisation, such as image compression and browser caching, to improve site performance.

Ensure Your Site is Easily Accessible for Voice Assistants

Voice assistants access content using structured data and website accessibility features. Improve your website's accessibility by incorporating schema markup, alt tags for images, and descriptive headings in your content. Provide a clear site structure with XML sitemaps to make it easier for search engines and voice assistants to crawl and index your website.

Adapting Your Overall SEO Strategy for Voice Search

In addition to implementing specific voice search optimisation strategies, businesses need to adapt their overall SEO approach to cater to the evolving search landscape.

Focus on creating valuable, long-form content that addresses user intent and is a comprehensive resource for your audience. Leverage semantic SEO techniques to display contextually relevant results for voice search queries. Regularly review and update your content to ensure your website stays relevant and visible in voice search results.

How Real Social Can Help You Optimise Your Website for Voice Search

Real Social's expert team specialises in staying ahead of digital trends and adapting to the dynamic search landscape. Our comprehensive suite of voice search optimisation services includes:

- Website audits and voice search strategy development

- Content optimisation for voice search queries

- Local SEO and Google My Business optimisation

- Site performance and speed optimisation

- Website accessibility enhancement

Final Thoughts

Voice search SEO presents a unique opportunity for businesses to stay ahead in the ever-changing digital landscape and future-proof their online presence. By understanding the nuances of voice search and adapting your SEO strategies accordingly, you can optimise your website for improved online visibility, connect with a broader audience, and drive business success.

Partner with Real Social to capitalise on the voice search revolution and position your business for long-term success in the dynamic world of search! Contact us today to learn more about our SEO services!