Targeted Advertising

The days of Paper, radio and television scatter gun approach to marketing, where you yell your message out to everyone and hope it sticks is over. Not only is it inefficient, but there is no way to tell what your return on investment (ROI) is! Today we can make sure that your potential customers hear your message. We can track how many of your ads turn into a sale, which allows us to assess the effectiveness of the ad and determine your ROI. This is the beauty of Facebook, Twitter, Google or even Linkedin targeted ads.

When setting up ads, we would first determine who your target audience is. We can make sure that you don't waste money on advertising to people who will never use your services because your ad will only be shown to the people who fit your criteria. It may take a bit of fine-tuning and testing to work out exactly what that criteria should be. Let's start by having a conversation about your business and how it works.

Reputation Management

We all know that word-of-mouth advertising is the best kind. This is the draw of social media marketing - you want to get people talking about you! Unfortunately, you can't always have raving fans - inevitably, someone will not be discussing you favourably.

You do your best to give all of your customers a great experience, but it is impossible to live up to everybody’s expectations all the time. That bad review is going to happen eventually. Sometimes, this may not even be related to something within your control. Mistaken identity reviews are also a very common thing where a customer from the shop two blocks down finds your store on google and thinks it was you. It is not easy to get this addressed by the big social media companies - they don't even have a phone number to ring! We have had success with clients to have these negative reviews removed. Having said that, honest complaints that paint you in a bad light may be an opportunity to rebuild a relationship with that client, or look inwardly as an opportunity to improve your customer service for future interactions. You must make sure that customer complaints are dealt with professionally, in a timely manner, and remove the conversation from the public space as soon as possible.

Social Media for Political Campaigns

Are you an elected official or running to be? Starting a movement or pushing a cause? Trying to raise funds for your cause? This can be like running any other digital strategy, except instead of selling a product, you’re selling your position.

The success of a political campaign really depends on how much you know about the voters in your electorate. We can think of it this way:

Each person in your electorate or your campaign or your target area is a potential data set. The information you have about these people are Data points. Now if we look at the 2016 American election, the Republican front runner Donald Trump collected data sets on 80% of all Americans, and within those data sets, he had an average of 5000 data points on each. Notable to ask is this possible? do you know 5000 facts about your self (Car type, insurance company, bank, credit card type, job… the list goes on)…? The more data points collected means there is more potential to swing an election in your favour.

Real Social can help you ethically and sustainably run your campaigns by data farming, data servicing and data analytics. Categorising data and using data to push your message, drive your cause, extract votes and donations, to spread your message and grow your movement.