Improve Site Performance: Why Updating Your Website Matters

  • Curtis Harrison
  • 26 Jun 2023
website update

This article will discuss the top six things to focus on when updating a website and why it's important. Read on to know more about it!

Your website is your virtual storefront, and it's often the first point of contact potential customers will have with your brand. But just having a website is not enough. To stay relevant and competitive, updating your website regularly is crucial. This article will discuss the top six things to focus on when updating a website and why it's important.

6 Key Areas to Prioritize When Updating a Website

1. Fresh Content - A website updated regularly with fresh content is more likely to stay relevant and engaging to its audience. Fresh content can come in various forms, such as blog posts, articles, videos, infographics, or new pages. Consistently adding new content to a website can also signal to search engines that the website is active and frequently updated, which can improve its search engine rankings.

2. Improved User Experience - A user-friendly website with smooth navigation can enhance visitor engagement and boost the chances of successful conversions. To accomplish this, ensure the website loads fast, is compatible with mobile devices, and features an easy-to-understand navigation system. A website that is difficult to use or loads too long can cause visitors to leave and visit a competitor's website instead.

3. Security - Updating a website regularly with the latest security patches and software is crucial to protecting it against cyber threats and data breaches. Cyber threats are becoming more sophisticated and frequent, and it's essential to ensure that a website and its visitors' data are secure. Taking proactive measures such as implementing SSL certificates, using strong passwords, and regularly backing up data can help prevent security breaches.

4. Search Engine Optimization - Implementing SEO strategies can improve a website's rankings and make it more visible to potential customers. SEO involves optimizing a website's content, meta descriptions, alt tags, and code to make it more accessible to search engines. By focusing on SEO, a website can appear higher in search engine results pages (SERPs), leading to increased website traffic and conversions.

5. Branding - A website's branding elements, such as colour schemes and imagery, can reinforce a brand's identity and make the website more visually appealing. Updating a website's branding elements can help ensure that it reflects the brand's values, messaging, and personality. A strong and consistent brand identity can help build trust with visitors and make a website more memorable.

6. Analytics - Monitoring website analytics can provide valuable insights into user behaviour and help make data-driven decisions about improving website performance and increasing conversions. Analytics can provide information on how visitors interact with a website, such as how long they stay on a page, which pages they visit, and where they are coming from. By analyzing this data, website owners can identify areas where they are performing well and areas that need improvement.


Regularly updating a website can aid in maintaining its relevance, appeal, and safety. By prioritizing these key areas, you can improve your search engine rankings, increase conversions, and build a strong and recognizable brand identity. A well-maintained and up-to-date website attracts more visitors and helps build customer trust and loyalty. So, investing time and resources into regular website updates is essential for any business looking to succeed in today's digital landscape.

Don't let your website prevent your business from reaching its full potential. At Real Social, we build responsive websites that will impress your audience and keep them returning for more. Contact us now, and let's work together to create an online experience that truly represents your brand!